Don´t miss benchex: Presentation on Trade Benchmarking at OutDoor Show in Friedrichshafen

12 Jun Don´t miss benchex: Presentation on Trade Benchmarking at OutDoor Show in Friedrichshafen

Christoph Krauss, Managing Director of German consultancy firm benchex, will present top findings from a Customer Satisfaction Benchmarking about Top 13 Outdoor eadands and their performance from a German trade perspective:

The Outdoor Market has Changed – brands and dealers need to find joint solutions to new challenges. Why and how?
The second implementation phase (after 2013) of a retailer satisfaction survey in the outdoor market now shows what is important to the different trade segments and the level of retailer satisfaction with top brand performances. This will be compared to data from 2 years ago. Furthermore, the findings will be put in contrast to data from empirically researched consumer information. This lays the foundations for a market driven cooperative response to the new challenges in the outdoor market.

The presentation is scheduled Friday, July 17th at 13:00 in room “BERLIN” at OutDoor Show in Friedrichshafen and will be held in English.

Please download the event in iCalender format to your digital calender here:

benchex @ OutDoor: Trade Feedback on 13 Top German brands – don´t miss it!



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