17 May benchex at the Outdoor Show in Friedrichshafen
Online Marketing – Status Quo in der Kategorie
Christoph Krauss shows some data and facts about digital marketing, both for outdoor brands and retailers: He provides insights into the levers of digital marketing and presents the differences between retailers and brands from a customer perspective. Digital touchpoints including website/shop, social media, mobile and digital marketing (SEO, etc.) are also included.
Note: also relevant for B&M retailers supporting digital marketing campaigns.
The lecture will take place on Monday, 18.6. at 14h in the Conference Centre East, Room Paris.
All details can be found here.
Translated with www.DeepL.com/Translator