28 Aug The boss magazine about benchex (stationery)
The current issue of Boss magazine features an article about benchex´ Digital Competence Index report:
The digital marketing of the brands edding, Faber-Castell, Online, Pelikan, Pentel, Pilot, Schneider, Stabilo and Staedtler was analysed between November 2017 and April 2018.
Contents of the article:
- Instagram – Two successful content strategies
- Websites/ Shop: Status and Development
- Search engine visibility/ SEO: Amazon expands dominance
- Strategic implications:
- “Fish where the fish are” – Keep an eye on marketing on amazon.de
- Brands should maintain a balanced channel strategy – online and offline. benchex supports with the Retail Barometer 2019.
Read the article here (pdf download, German):Read Article