The boss magazine about benchex (stationery)

28 Aug The boss magazine about benchex (stationery)

The current issue of Boss magazine features an article about benchex´ Digital Competence Index report:

The digital marketing of the brands edding, Faber-Castell, Online, Pelikan, Pentel, Pilot, Schneider, Stabilo and Staedtler was analysed between November 2017 and April 2018.

Contents of the article:

  • Instagram – Two successful content strategies
  • Websites/ Shop: Status and Development
  • Search engine visibility/ SEO: Amazon expands dominance
  • Strategic implications:
    • “Fish where the fish are” – Keep an eye on marketing on amazon.de
    • Brands should maintain a balanced channel strategy – online and offline. benchex supports with the Retail Barometer 2019.

Read the article here (pdf download, German):