Benchmarking: we asked franchise partners of 4 large telecom franchise chains in Germany for their evaluation: how is partnership with headquarter managed and what´s the importance of individual competences?
All touch points between headquarter and franchise partner were analysed in a app. 40 question questionnaire
We had more than 350 participants which allowed us to derive evidence based conclusions per brand/ system.
benchex identifies competitive advantages and disadvantages per franchise system and provides concrete action plans which aim at improving collaboration at brands´ Nr. 1 touchpoint with consumers: their local presence in franchise stores.
How you benefit:
Concrete action recommendations aiming at tackling competitive disadvantages
Transparency on own as well as competitors´performance – best practices can be identified
Positive signal: your franchise partners are assured that you care – in a multi channel environment
Recruiting new partners: show and prove that you care and that you understand that franchise is a partnership