The benchex Brand Audit© examines the consumer’s decision-making processes…
As consumers are confronted by continually growing diversity on a daily basis, it’s apparently becoming harder for brands to make the right decisions – be this regarding the media, retail outlets or new brand and retail offers.
Even in the case of categories with little media influence and limited marketing budgets, a foundation is necessary for planning and making decisions… this foundation is consumer assessment and behaviour.
benchex developed the Brand Audit© for this very reason.
We uncover a wide range of topics along the Consumer Decision Journey and have been contracted by many brands to carry out a benchex Brand Audit©. Consumers are asked to assess all top brands in one category (regardless of whether all affected brands are our clients).
The aim of the Brand Audit:
To provide implementable results on the basis of each brand’s competitive strengths and weaknesses, according to the consumer’s perspective. Only comparing your brands with those of your competitors will allow you to draw suitable conclusions.
When auditing brands, we follow the Consumer Decision Journey purchase decision model.