Read how brands use the Retail Barometer to optimize their collaboration with retailers.
Using the real ``brand X``, we show in the case study how the Handelsbarometer© was set up against the background of the specific starting position of the brand X. The case study is based on the ``brand X``. The goal of optimized cooperation with retailers was extended by the dimension of internal control and argumentation. The Handelsbarometer© thus helped Brand X to sustainably improve processes both internally and in the direction of retail.
pdf with 13 pages and 7 illustrations