Retail partners are asked to provide feedback about their collaboration with all 13 top brands. Five of these brands are benchex clients and benefit from comprehensive analysis of their brand individual performance.
The assessment covers all interfaces, i.e.: all areas in which retail cooperates with industry (sales, trade marketing, customer service, supply chain etc)
The comparison of the competition calibrates feedback and makes it more manageable than stand-alone feedback would be.
benchex identifies competitive advantages and disadvantages on brand level and derives concrete measures which aim at better collaboration.
The feedback from retailers is analysed on whole market as well as channel and (depending on sample size) account level.
Retailers provide feedback on all relevant top brands.
Comparison with your competitors calibrates your performance (just like with market shares) – Benchmarking.
We identify your competitive strengths and weaknesses.
benchex analyses all relevant touch points between brands and retailers:
There are app. 40 questions in the questionnaire
Results are clustered e.g. on channel level (e.g.online vs. brick-and-mortar): this aims at identifying your performance on channel level and serves as input for and monitoring of your channel strategy.
We recommend concrete measures which are first internally discussed by our clients (brands) and then turn into action in cooperation with retailers.
benchex identifies drivers of your performance and detects the (few) concrete potentials.
benchex thus provides a documented communication platform for brands´ cooperation with retailers.
Brands participating in benchex Retail Barometer© invest in improved collaboration with retailers – which has a positive impact per se.
Retailers invest time in the questionnaire and expect brands to work with the valuable feedback they provide.
benchex clients profit from the “Good Will” and the concrete agenda – they know which topics are important to retailers and which other topics shouldn´t be prioritized.
benchex Retail Barometer© is a long term initiative – regular feedback from retailers show developments of brands, topics etc.