Since 2014, we regularly manage projects abroad and thus offer our customers the opportunity to better understand the respective markets from a retailers´ perspective and to compare markets with each other. The logical next step is a permanent local presence, which benchex has been offering in...
The current issue of Boss magazine features an article about benchex´ Digital Competence Index report: The digital marketing of the brands edding, Faber-Castell, Online, Pelikan, Pentel, Pilot, Schneider, Stabilo and Staedtler was analysed between November 2017 and April 2018. Contents of the article: Instagram - Two successful...
Online Marketing – Status Quo in der Kategorie Christoph Krauss shows some data and facts about digital marketing, both for outdoor brands and retailers: He provides insights into the levers of digital marketing and presents the differences between retailers and brands from a customer perspective. Digital...
Retail Barometer© in the pharmacy market: Better cooperation in all relevant distribution channels With the Retail Barometer© in the pharmacy market benchex GmbH presents a management tool for optimising the cooperation between pharmaceutical companies and trading partners. To this end, the processes of all top manufacturers in...
Marco Fechner supports Hamburg based consultancy benchex GmbH as Head of Sales and Marketing. Marco was seven years with German online pharmacy apo-rot.de in different positions, his last function was Head of Marketing and Sales as well as Key Account Management. He lead a team of...
Short interview with Christoph Krauss during European Outdoor Summit 2017: why collaboration between brands and retailers is essential. [vc_video link='https://youtu.be/PISIAqjbzY0'] Read more here: Mountain Blog Europe....