News

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Since 2014, we have been managing projects abroad, offering our clients the opportunity to better understand the respective markets from a retailers´ perspective and to compare brands on a like for like basis. benchex have now launched in the UK - If you are a...

benchex research (Germany) showed, that Jack Wolfkskin is the brand with the highest everyday usage. In fact: this brand is used more for everyday purposes than for actual sports/ outdoor activities. The results will be updated in 2019. ...

The current issue of Boss magazine features an article about benchex´ Digital Competence Index report: The digital marketing of the brands edding, Faber-Castell, Online, Pelikan, Pentel, Pilot, Schneider, Stabilo and Staedtler was analysed between November 2017 and April 2018. Contents of the article: Instagram - Two successful...

Online Marketing – Status Quo in der Kategorie Christoph Krauss shows some data and facts about digital marketing, both for outdoor brands and retailers: He provides insights into the levers of digital marketing and presents the differences between retailers and brands from a customer perspective. Digital...

Retail Barometer© in the pharmacy market: Better cooperation in all relevant distribution channels With the Retail Barometer© in the pharmacy market benchex GmbH presents a management tool for optimising the cooperation between pharmaceutical companies and trading partners. To this end, the processes of all top manufacturers in...

Marco Fechner supports Hamburg based consultancy benchex GmbH as Head of Sales and Marketing. Marco was seven years with German online pharmacy apo-rot.de in different positions, his last function was Head of Marketing and Sales as well as Key Account Management. He lead a team of...