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Online Marketing – Status Quo in der Kategorie Christoph Krauss shows some data and facts about digital marketing, both for outdoor brands and retailers: He provides insights into the levers of digital marketing and presents the differences between retailers and brands from a customer perspective. Digital...

Retail Barometer© in the pharmacy market: Better cooperation in all relevant distribution channels With the Retail Barometer© in the pharmacy market benchex GmbH presents a management tool for optimising the cooperation between pharmaceutical companies and trading partners. To this end, the processes of all top manufacturers in...

Marco Fechner supports Hamburg based consultancy benchex GmbH as Head of Sales and Marketing. Marco was seven years with German online pharmacy apo-rot.de in different positions, his last function was Head of Marketing and Sales as well as Key Account Management. He lead a team of...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] Do you want to achieve more? Do you want to start your own business – but you´re still looking for a great opportunity? [/vc_column_text][vc_empty_space height="16px"][vc_column_text] This might be what you´re looking for: [vc_separator type='normal' position='center' color='' thickness='' up='' down=''] benchex...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] Most companies rely on thorough feedback from consumers. A standard controlling cycle has been established: [/vc_column_text][vc_single_image image="19336" img_size="large" alignment="center" qode_css_animation=""][vc_column_text] Feedback from consumers can be provided as syndicated data, e.g sell-out data or information from a household panel provider, KPIs...