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03 Jul 19

Posted at 13:29h in Uncategorized

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_gallery interval="3" images="20602,20606,20608,20610,20612,20614,20616,20618,20620,20622,20624,20626,20628" img_size="large" onclick=""][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]In der zweiten Analyse der digitalen Vermarktung der Marken (in alphabetischer Reihenfolge) AEG, Bosch, Dirt Devil, Dyson, Ecovacs, iRobot, Kärcher, Kobold/ Vorwerk, Miele, Philips,...

09 Jan 19

Posted at 15:43h in Uncategorized

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Since 2014, we have been managing projects abroad, offering our clients the opportunity to better understand the respective markets from a retailers´ perspective and to compare brands on a like for like basis. benchex have now launched in the UK - If you are a...

29 Oct 18

Posted at 11:18h in Uncategorized

benchex research (Germany) showed, that Jack Wolfkskin is the brand with the highest everyday usage. In fact: this brand is used more for everyday purposes than for actual sports/ outdoor activities. The results will be updated in 2019. ...

28 Aug 18

Posted at 10:03h in Uncategorized

The current issue of Boss magazine features an article about benchex´ Digital Competence Index report: The digital marketing of the brands edding, Faber-Castell, Online, Pelikan, Pentel, Pilot, Schneider, Stabilo and Staedtler was analysed between November 2017 and April 2018. Contents of the article: Instagram - Two successful...

17 May 18

Posted at 15:42h in Uncategorized

Online Marketing – Status Quo in der Kategorie Christoph Krauss shows some data and facts about digital marketing, both for outdoor brands and retailers: He provides insights into the levers of digital marketing and presents the differences between retailers and brands from a customer perspective. Digital...

17 Apr 18

Posted at 15:45h in Uncategorized

Retail Barometer© in the pharmacy market: Better cooperation in all relevant distribution channels With the Retail Barometer© in the pharmacy market benchex GmbH presents a management tool for optimising the cooperation between pharmaceutical companies and trading partners. To this end, the processes of all top manufacturers in...