News

benchex recently launched a new offer: the Digital Competence Index (DCI): We analyse and monitor a comprehensive range of digital activities of all relevant brands (or retailers) of a category. This provides a realistic benchmark to each of the brands - and supports detecting potentials. Our...

Right after ISPO benchex started the Retail Barometer© in the German Outdoor market: retailers from all sales channels evaluate processes and satisfaction with the services provided by 13 top outdoor brands. Benchmarking from a retail perspective enables benchex to determine competitive strengths and weaknesses of...

“Consumers´ (Digital) Path to Purchase – how brands and retailers respond“   Consumers´ purchase decisions in the outdoor category require some extensive research. Just as in all other categories, digital media (Own site/ Shop, Digital Marketing, Social Media and Mobile) play a central and yet increasing role....