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Christoph Krauss will give a presentation Thursday, Feb 5th at 3pm at ISPO Academy in Munich. The topic will be: Shopping in the Outdoor category from a consumer perspective (E) The outdoor market has evolved into a mass market, with everyone wanting to secure a slice of the growing...

As POS and trade play a crucial role in marketing branded goods to consumers, international enterprises need to take POS and trade in general into consideration just as consumers as a target audience are taken into consideration in integrated marketing campaigns. benchex ist he right...