Retail partners are asked to provide feedback about their collaboration with all 13 top brands. Several of these brands are benchex clients and benefit from comprehensive analysis of their brand individual performance.
The assessment covers all interfaces, i.e.: all areas in which retail cooperates with industry (sales, trade marketing, customer service, supply chain etc)
The comparison of the competition calibrates feedback and makes it more manageable than stand-alone feedback would be.
benchex identifies competitive advantages and disadvantages on brand level and derives concrete measures which aim at better collaboration.
The feedback from retailers is analysed on whole market as well as channel and (depending on sample size) account level.