We developed the benchex Shopper Insights Lab© to support brands better in their marketing strategies and, therefore, avoid expensive flops.
This is why we involve both the consumer and the retailers in the development of better strategies. This way, brands can optimise both the sell-in of their strategies (e.g.: displays) to the retailers and the subsequent sell-through – i.e.: selling to the consumer.
Focus groups and workshops are at the heart of the Shopper Insights Lab©. These coordinate with each other and are conceptualised with different participants in such a way that alternatives are repeatedly improved and requirements optimised to the target groups.
When auditing brands, we follow the Consumer Decision Journey purchase decision model.