benchex at the Outdoor Show in Friedrichshafen

17 May benchex at the Outdoor Show in Friedrichshafen

Online Marketing – Status Quo in der Kategorie

Christoph Krauss shows some data and facts about digital marketing, both for outdoor brands and retailers: He provides insights into the levers of digital marketing and presents the differences between retailers and brands from a customer perspective. Digital touchpoints including website/shop, social media, mobile and digital marketing (SEO, etc.) are also included.

Note: also relevant for B&M retailers supporting digital marketing campaigns.

The lecture will take place on Monday, 18.6. at 14h in the Conference Centre East, Room Paris.

All details can be found here.

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